Actionable sales metrics

Stop managing sales in the dark. From deal speed to rep efficiency, we create KPIs that tie to revenue and show your team exactly where to improve - and how.

Quick
snapshot

  • Who it’s for: Sales teams that feel like they’re missing part of the picture and want to see where revenue is being lost.
  • What you get: We help you set up and track the right metrics, clean up your data, and spot patterns - like why some deals close faster or why certain reps win more.
  • ROI or impact: ROI can come from multiple small wins like improving close rates by 10% - or big shifts in strategy that unlock the next stage of growth. Most teams see results in 4–6 weeks.

Want your sales reps to gain 8 hours a week?

Let’s explore you how automation, smarter tools, AI, and clearer data can give your team more time to sell.

Clarity that drives revenue

Dashboards are everywhere - but actionable insights are rare. We help you define, track, and act on the KPIs that actually move revenue, win rates, and profitability. No noise, just metrics that drive better decisions.

What you're probably not tracking (but should be)?

Most teams stick to basic metrics like "number of calls" or "deals won". We help you implement next-gen KPIs that show what’s really driving your growth:

  • Speed to first touch - how fast your team responds to new leads (a major conversion lever)
  • Lead-to-demo conversion rate - broken down by lead source
  • Quote-to-close velocity - how long it takes to move from proposal to signed deal
  • Follow-up rate per stage - are your reps following up when it matters most?
  • Forecast accuracy per rep - who consistently over/underestimates?

Why consider reviewing the KPIs you use now?

As your team scales, so do the blind spots. Without clear, aligned KPIs, you risk stalled deals, weak forecasts, and misaligned coaching. The right metrics bring focus, speed, and better decisions - and the earlier you implement them, the more they compound over time.

What we do (beyond just dashboards)?

  • Audit your current KPIs – identify what’s working, what’s noise, and what’s missing
  • Recommend high-impact metrics – tailored to your sales process and goals
  • Clean and structure your data – so KPIs are accurate and reliable
  • Build user-friendly dashboards – ideally inside your CRM, or any tool you prefer
  • Train your team – so they understand what to track and how to use it
  • Provide real analysis and insights – benchmarks, patterns, and priorities

Why choose us?

We’re both sales and data experts, which means we don’t just build dashboards - we connect metrics to your real sales motion. We focus on outcomes, not reports.

What you get

  • Up to 25% higher win rates through smarter targeting. Track performance by industry, geography, or segment - and double down on what actually convert.*
  • Better pipeline visibility. See where deals are stuck and act faster.
  • Smarter 1:1s and forecasts. Coach based on data, not gut feeling.
  • Aligned, focused team. Everyone knows what to track and why it matters.
  • Faster decisions. Spot trends 2–3 weeks earlier with real-time KPIs.

*Sources: Gartner, HubSpot, Forrester. Benchmarks vary by industry and sales team maturity.

Our pragmatic approach

Week 1: Discovery + KPI audit

Week 2: Dashboard planning + data cleanup

Weeks 3: Buildout + training

Weeks 4-7: Ongoing support, tuning, and deeper insights

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We’ve worked with companies that had dozens of charts but didn’t know what they meant. We helped them focus on a few core KPIs that reveal the costliest mistakes and enable real-time action.

So what's next?

In 30 minutes, we’ll help you separate interesting data from truly useful insights. Book your free KPI strategy session.

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Frequently asked questions about CRM and AI implementation

How much does CRM implementation cost?

CRM implementation starts from EUR 2,400 + VAT. We scope every project individually, because the price depends on the number of processes, integrations, data migration and training needs.

A simple implementation for one sales process usually costs EUR 2,400-3,900, while projects with additional modules or ERP integrations start from EUR 7,900.

CRM licences are not included: you pay for them directly to the CRM vendor, so the account and your data always belong to you. For most CRMs we work with, licences cost EUR 20-70 per user per month, and as Pipedrive, Zoho and monday.com partners we can offer a longer free trial and a discount.

Book a free consultation and we'll assess what fits your situation best and what it would cost.

How long does implementation take, and how much time will our team need?

Implementation usually takes 3-4 weeks, and we can start within 2-3 weeks of signing the contract. Projects with ERP or accounting integrations can take longer, because part of the work depends on the other system's team.

Your team won't need to spend much time. Our team has implemented systems at some of Lithuania's largest companies, including banks, insurers and railways, so we know that success depends on communication, project management and how well the change is adopted.

We take care of all of that: we plan the work, keep you updated on progress, respond quickly to feedback and help your team adapt. All you need to do is join 1-2 meetings at the start, provide data and access, approve the first version and tell us what isn't convenient.

Which CRM should we choose: Pipedrive, Zoho, HubSpot or another one?

Your sales process decides, not the feature list.

If your process is simple and you want to get started quickly, Pipedrive or monday.com usually fit best. If you need more custom logic, additional modules or permissions, we'd go with Zoho CRM, Attio or Airtable. HubSpot is worth considering when you want to run sales and marketing in one system.

We don't represent a single CRM, so we compare several options and recommend one. Not sure which one fits you? Book a free consultation and we'll help you choose.

What if a CRM doesn't fit our processes? Should we build our own with AI?

In most cases, the CRM can be adapted. Flexible CRMs such as Zoho, Attio or Airtable let you build your own modules, fields and logic, so the system adapts to your process, not the other way round.

For most teams, building a CRM from scratch with AI isn't worth it: a customer database is easy to build, but email integration, access permissions, security and maintenance take weeks, and then ongoing time for support.

If we do see that you need functionality no CRM on the market offers, and the need is clearly defined, we build a CRM tailored to you. For example, we built a route planning tool for one client that uses the same customer data.

Can a CRM be integrated with Rivilė, Odoo or another ERP?

Yes. We have connected CRMs with Rivilė, Odoo, Asana and other project management tools, Tele2 telephony, Aruodas, Meta and Google Ads, website forms, Mailchimp and WhatsApp. Most often we sync customer, order and invoice data, so nobody has to enter it twice.

ERP integrations also need input from the team that maintains your ERP, so before we start, we check that the integration can work the way you need.

Can you migrate data from Excel or another CRM?

Yes, data import is part of every implementation. You prepare the data using our template, and we import and check it.

If your data is spread across several files or needs cleaning, we can take over the preparation for an additional fee.

We already use a CRM, but it doesn't work as we expected. What should we do?

Start with a CRM audit. We review your setup and process, then give you a concrete list of improvements (usually 15-20). You can implement some of them quickly yourselves and the rest together with us.

Often the problem turns out to be not the tool itself, but how it was configured.

What can be automated in sales?

Anything that doesn't need a human decision. Most often we automate:

- Leads: importing leads into the CRM from Meta, Google Ads, website forms and WhatsApp, assigning them to sales reps by country or product, sending an automatic reply to the customer.

- Sales process: follow-up reminders, tasks for the team (e.g. for marketing once a deal is agreed), call logging from telephony (e.g. Tele2), updating Mailchimp lists.

- Documents: generating proposals, contracts, proforma invoices and payment links in one click.

- Data and reporting: filling in company details from the company code, syncing with Rivilė, Odoo or Asana, alerts about missing data, weekly KPI summaries for managers.

How can AI and AI agents help in sales?

AI helps most where sales reps currently handle text and data manually. Our solutions record calls, transcribe them in Lithuanian and add a summary to the CRM, extract enquiries from emails, PDFs or Excel files and fill in CRM fields, enrich customer data and match customer demand with supplier offers.

An AI assistant, such as ChatGPT or Claude, helps only when asked, an AI automation runs on its own based on a set rule, and an AI agent completes a multi-step task on its own based on a goal. For most teams, AI automations deliver value fastest, because they are reliable, affordable and fast.

The most useful agents do clear, frequently repeated work, for example creating a summary and a task after each call or processing incoming enquiries. We recommend leaving actions towards customers for a person to approve.

What happens after launch, and how much does support cost?

For the first 15-60 days after launch, depending on the project scope, support is included in the price: we answer your team's questions and adapt the system to how you actually work.

After that, there's no mandatory annual fee. You pay for additional changes based on the hours actually spent, with a breakdown of the work on each invoice.

What results can we expect?

Our clients typically save 8-15 hours per sales rep per month, and the investment pays back within 2-4 months.

For example, Ilsanta saves around 10 hours per sales rep per month and recouped its investment in 4 months. Exxpa recouped its investment in 3 months, and Skaitmeninės Šypsenos no longer loses a single enquiry.

What's the first step?

A free 30-minute call about your sales process and systems. Afterwards, we send you a proposal with a clear scope, price and timeline.

If you'd like, we can share examples of past projects or client contacts for references.

By automating processes with Maven Labs, each sales rep saves 25+ hours per month. This enables increased sales without additional hires. We work faster, calmer, and more accurately.
Aivaras Antonevičius
Head of Sales, Reenpro
Maven Labs helped us combine the needs, workflows, and data of multiple departments into one system. Their recommended no-code platform saved us about 3x compared to other solutions on the market.
Tomas Godelis
Executive Director, Ilsanta
Maven Labs helped us see exactly where we were losing leads and what could be fixed with automation. The new CRM is easy to use, and now we have full visibility - so we’re getting more new patients with the same ad spend.
Denas Danyla
CEO, Skaitmeninės Šypsenos